Answers in seconds
Instant first contact, at any hour. The prospect who messaged after closing time gets an answer before they open the next listing.
Business · Real estate
A digital broker on your agency's WhatsApp
The portal lead lands at 10:40 p.m. and will not wait until tomorrow. The digital broker answers in seconds, finds out whether it is a purchase or a rental, the price range, the neighborhood and the timeline, shows what is actually in the published portfolio and books the showing — then tells the sales manager how the shift went.
Around the clock on Meta's official WhatsApp, by text, voice and image.
The real problem
Leads don't go cold in hours. They go cold in minutes.
Listing portals, paid traffic and WhatsApp deliver prospects faster than your team can answer them. Whoever answers first has a conversation; whoever answers later is competing for the attention of someone who already talked to another agency.
A chatbot running a flow
- Depends on a script drawn button by button.
- Stalls the moment the prospect steps off the script — and they always do.
- Collects a name and a phone number and passes it along without qualifying anything.
- Answers questions but doesn't touch the operation: it books nothing and alerts no one.
- Never talks to the manager. The shift ends and nobody knows what happened.
The Hal-AI digital broker
- Open conversation: it understands the question as it was asked, in writing or by voice.
- Holds context — it remembers what the prospect already said in the same conversation.
- Qualifies intent, price range, neighborhood and timeline before passing the lead on.
- Books the showing and routes the warm lead to the responsible agent.
- Recognizes the manager's number and reports on the pipeline.
This isn't a chatbot running a flow. It's an operational agent trained to work.
With the prospect
What the digital broker does on first contact
It opens with a short voice note introducing itself on behalf of the agency and takes it from there — no form, no numbered menu, no "press 1 to continue."
Qualifies the profile
Purchase or rental, price range, target neighborhood and timeline. Your agent receives a lead with a written profile, not a phone number stripped of context.
Presents listings with context
It works from the catalog published on your agency's website: property type, features, photos and neighborhood. It talks about what exists, not about what it imagines exists.
Books the showing
It settles the day and time with the prospect, blocks the responsible agent's calendar and confirms on the day — the part that most often slips when the shift is packed.
Calls in the right agent
When the conversation moves from interest to intent, it routes the warm lead to the responsible human with a summary of everything already discussed.
Text, voice and image
On Meta's official WhatsApp, around the clock. The prospect records a voice note from the car or sends a photo of a listing they saw somewhere else, and the agent answers on the same channel.
Two conversations, one agent
The same agent reports back to the sales manager
It recognizes the phone number of whoever runs the operation and switches roles. On the prospect's side, it serves. On the manager's side, it answers questions about the pipeline — on the same WhatsApp, without opening a dashboard.
- Shift summary: how many leads came in, which ones are warm and which listing drew the most interest that day.
- Warm lead alert: it flags the moment a prospect moves from "I want to see it" to "I want to sign."
- Leads with no follow-up: it points out the warm lead sitting there with nobody answering.
- Operational nudges: it takes requests like "remind me to chase the agent handling yesterday's lead."
- Factual answers: it answers about listings, neighborhoods and policies published on your agency's website.
One rule about honesty
Until the agent is connected to the system that holds your operational data, it says plainly that it is simulating the scenario. It will not invent an operational number without that disclaimer.
Digital broker
online
Good evening. I saw the listing for a two-bedroom apartment. Is it still available?10:41 p.m.
Good evening! It is. Two bedrooms with one parking space. Are you looking to buy or to rent?10:41 p.m.
Voice message sent by the prospect, fourteen seconds long.
Got your voice note: a rental, up to the range you mentioned, in the same neighborhood, moving in early next month. I have other options in that profile besides this one.10:42 p.m.
Could I see it Saturday morning?10:43 p.m.
You can. I've held Saturday at 10 a.m. with the responsible agent and I'll confirm with you on Friday.10:43 p.m.
Digital broker
online
How did today's shift go?7:20 p.m.
Most of the contacts came in after 7 p.m., from the two-bedroom listing. Two of them asked for a showing this weekend.7:20 p.m.
One lead moved from "I want to see it" to "I want to sign" and still has no reply from the team. Want me to book it with the responsible agent?7:21 p.m.
Yes. And remind me to chase that follow-up tomorrow morning.7:22 p.m.
Noted. I'll ping you at 9 a.m. tomorrow and email you the shift summary with the document attached.7:22 p.m.
What the agent says depends on the catalog, the policies and the tools each agency configures.
The funnel the manager opens when they want to look inside
The shift summary arrives on WhatsApp. When the manager wants to go through it lead by lead, the same funnel is right there in the dashboard — with the card the agent wrote during the conversation, not a form somebody had to fill in afterward.
What you’re looking at
Four columns — new lead, qualified, showing scheduled and with the agent — and ten cards that add up to the day’s shift: three, three, two and two. Each card carries the profile the agent wrote during the conversation (buying or renting, layout, area and timeline), the interest range and, when there already is one, the next showing with day and time. Up top, the red strip points to the one hot lead sitting idle; at the bottom, the summary that goes to the sales manager, with the funnel in bars and the document attached.
The advantage
Nobody filled in a form. The card comes out of the conversation that happened at 10:41 p.m., so the manager opens the dashboard at the end of the shift and already finds the lead classified, the showing booked and the responsible agent at the foot of the card. The question that used to take a team meeting — which hot lead never got a reply? — is answered in the first strip on the screen.
Only on Hal-AI
A portal form hands over a name and a phone number; a flow chatbot hands over whatever fit into the buttons. Here the lead is moved from column to column by the same agent that talked to them, on official WhatsApp, and it is that agent that tells the manager when the prospect went from “I want to see it” to “I want to sign”. While the integration with the agency’s own system is not in place, the simulation seal stays on the screen: the agent does not present an operational number as if it were real.
Notice that the interest range shows up as a band — entry, mid, mid-high, high — and not as a figure: what the lead said stays in the conversation, and where the price line falls is the agency’s call. Names, times and properties are fictitious.
Real conversation
Questions it already answers
From the person hunting for a home and from the person accountable for results. No menu, no keywords, no "sorry, I didn't get that — please try again."
Someone looking for a home
- I'm looking for a two-bedroom apartment.
- What price range do you have in that neighborhood?
- Does it come with a parking space?
- Are pets allowed?
- Can I book a showing?
Whoever runs the pipeline
- How many leads came in today?
- Which listing drew the most interest?
- Did any warm lead go without a reply?
- Which showings are booked for the weekend?
- Remind me to chase that agent's follow-up.
How it starts
From your agency's website to an agent on duty
You don't draw a flow. You define the job — and fill in what the agent needs to know.
It learns from your website
The agent is pre-trained on your agency's website: the published portfolio, the neighborhoods you cover, property types and service policies.
You fill in the gaps
Documents, rental terms and procedures go into the Knowledge Vault — the base the agent consults before it answers.
It goes live on official WhatsApp
The channel comes up on Meta's Official Cloud API, using your agency's own number. From there the agent handles text, voice and images.
Your team steps in whenever it wants
Any agent can take over the chat from the dashboard and receives the history. While the human is leading, the agent stays quiet in that conversation.
No flow to build
No separate AI vendor
No developer needed
Meta's official WhatsApp
Underneath
The same platform the large operations run on
The digital broker isn't a lesser product. It's the Hal-AI Agentic platform configured for the vocabulary of real estate — the same one running in aviation, pharmacy and financial services.
2022
The year Hal-AI launched
+35
Years of experience in the 2CW group
+40
Languages served in the aviation case
Memory and context
The patent filed with the USPTO in 2025 describes a memory framework inspired by human cognition — it's what lets the agent sustain a conversation instead of starting over with every message.
Tools and integrations
The APIs your agency already runs become tools the agent can use. You register the endpoint once, and from then on it can query and act mid-conversation.
Takeover and auditing
Every conversation is recorded in the dashboard, including the handoff to a human and the history of who answered what.
Questions
What real estate agencies ask first
Does the digital broker replace my agents?
No. It covers the first contact — the moment the lead still has your listing open and nobody on the team is free. It qualifies, shows what is actually in the catalog, and hands the warm lead to the responsible agent along with the context of the conversation. The showing, the negotiation and the closing stay with people.
Does it know the listings in my portfolio?
It is pre-trained on your agency's website and answers about what is published there: property types, neighborhoods, features and policies. To query live systems — your internal portfolio, agent calendars, CRM — we connect them through their APIs at activation.
What if the lead sends a voice note or a photo?
The agent understands text, voice and images. A prospect can record a voice note describing what they are after, or send a photo of a listing they saw somewhere else, and the agent answers on the same channel.
When the agent reports numbers from the operation, is the data real?
Only when it is connected to the system that holds that data. Until the integration exists, it says plainly that it is simulating the scenario. The agent never makes up an operational number without that disclaimer.
Is this official WhatsApp?
Yes. Hal-AI is a Meta Business Partner and runs on the Official WhatsApp Business Cloud API. Your agency's number stays your agency's number.
Can my team take over the conversation?
Yes. Any agent can take over the chat from the dashboard at any moment and receives the full history of what was said. While a human is in charge, the agent stays quiet in that conversation.
Put a digital broker on today's shift
Activate it from your agency's website and watch the agent answer the next lead. Larger operations, with integrations into in-house systems, can talk to our sales team.